Compliment slips are extremely important in the world of print. Not only do they make the customer feel valued, but they also enable brand recognition.
They are a professional but also personal way to keep in contact and maintain a relationship with your clients.
Bearing that in mind, here are 5 things we here at Bold Colours believe make a good compliment slip.
1. Use your brand
Lets start with the obvious – use your brand! As mentioned above, this is a great way to ensure clients remember your brand, and if your brand is eye-catching it will mean you will stick in their mind for future projects.
2. Add a personal touch
Always add a handwritten note to your compliment slips, instead of just having a generic typed out ‘thank you’. This makes the client feel more valued and it adds a personal touch which is so important in today’s digital world.
3. Keep it minimal
There’s a reason most compliment slips are mostly on white paper. This ensures simplicity, making it straightforward and minimal. If there’s too many elements on the page it will start to get crowded and confusing. Think logo, a small image or vector and contact details. If there’s no space for a handwritten note, you’ve put too much on!
4. Easy to read
Nobody wants to be confused when trying to read a thank you. To ensure this doesn’t happen, keep your message clear, concise and to the point. Don’t go writing an essay, a simple ‘thank you for your business’ with the name of the person will suffice.
5. Good quality
A compliment slip is essentially another way to promote your printing company, you want it to be on good quality paper! Even if there is loads being printed, skimping on the paper quality should not be considered. If you want people to return to use your company, you should put your best foot forward. (Or in this case.. paper!)
So those are our top tips for making a good compliment slip. Head over to the ‘Compliment Slips’ page on our website to find out more.